Privacy Policy
Effective date: August 19, 2026
This Privacy Policy explains how ANIMA AI 007 SERVICES - FZCO, a free zone company registered in Dubai, United Arab Emirates (IFZA, Dubai Silicon Oasis) (the "Company", "we", "us") — the operator and data controller of the Amavie service at amavie.ai and our mobile applications (the "Service") — collects, uses, and shares information about you.
This Policy covers the Amavie website at amavie.ai and all of our mobile applications — Amavie AI Characters, Amavie Sport, and Amavie Joker. They share a single Amavie account and a single balance of in-app credits, so your account, purchase, and support records are common to all of them, while the activity data described below is collected only by the product you actually use. Amavie Sport additionally publishes an app-specific privacy notice and AI disclosure at sport.amavie.ai/legal; this Policy governs the account and applies across the family.
If you do not agree with this Policy, please do not use the Service.
1. Information we collect
a) Account information. Email address, display name, an age confirmation (18+ — required for the Amavie AI Characters service), and authentication identifiers (e.g., your Google or Apple sign-in ID). If you register with a password, it is stored only as a salted cryptographic hash — we never see or store it in plain text.
b) Content you create. Characters and their settings, chats and roleplay conversations, stories, posts, comments, and media you upload or generate. Private conversations are stored so the Service works (e.g., characters keep context and memory) and are not visible to other users; limited access by our staff is possible only for the purposes in Section 3 (e.g., safety review, abuse investigation, legal compliance).
c) Usage and device data. Pages and features used, device and browser type, operating system, IP address, approximate location (country level), language, timestamps, and diagnostic/error data. Used for security, abuse prevention, and product analytics.
d) Payment data. Payments are processed by payment providers (e.g., Stripe, Apple, Google). We receive transaction status and limited billing metadata; we do not store your full card number.
e) Cookies and similar technologies. Required cookies (session, security, preferences) are always active. Analytics cookies are used only with your consent, which you can give or withdraw via the consent banner/settings. The session cookie is set for the amavie.ai domain and is read by Amavie products on its subdomains (for example, sport.amavie.ai) — this is what signs you in automatically across the family on the same device.
f) Communications. If you contact support, we keep the correspondence to resolve your issue.
g) Fitness and game activity. If you use Amavie Sport: your training goals and schedule, the workouts you record (exercises, sets, weight, repetitions, duration, distance, and perceived effort), personal records and streaks, and the sharing preferences you choose when you train with a partner; conversations with the AI coaches are Amavie conversations processed as described in Section 2, and meal photos you choose to submit for recognition are processed by our AI providers and not retained. If you use Amavie Joker: game sessions, results, and scores, your messages in game chats and direct messages, your friends list, and your inventory of virtual items. We do not connect to Apple Health, Google Fit, or any similar health platform, and we do not ask you for medical information; anything you enter about your training is what you type yourself. Training cautions you can switch on in Amavie Sport (for example, a sensitive lower back) are stored only on your device and are never sent to our servers.
We do not knowingly collect data from children (see Section 9), and we do not intentionally collect special categories of data. Note that free-form conversations may contain information you choose to reveal — share thoughtfully.
2. AI processing of your content
Amavie generates content using artificial-intelligence models operated by third-party infrastructure providers — including Google Cloud (Vertex AI / Gemini) and Anthropic (Claude) for text, fal.ai for images and video, and Cartesia for voice synthesis. To generate a response, relevant parts of your prompts, conversations, and character context are transmitted to these providers, which process them as our processors, under contracts that limit their use of the data to providing the service. Per their API terms, these providers do not use such content to train their foundation models.
We do not sell your conversations, and we do not use the content of your private chats for advertising. We may use aggregated or de-identified data (which cannot reasonably identify you) to improve the Service, and we use automated safety classifiers on content — including private content — to detect prohibited material (e.g., content involving minors; see our Child Safety Standards).
3. How we use information
- Provide and operate the Service, including AI generation (Section 2), personalization, and content recommendations.
- Keep the Service safe: detect and prevent fraud, abuse, spam, and violations of our policies; automated content moderation with human review of flagged material.
- Communicate with you about your account, transactions, and material updates.
- Analyze usage to improve the product (analytics with consent where required).
- Comply with legal obligations and enforce our Terms.
4. Legal bases (EEA/UK users)
Where GDPR/UK GDPR applies, we process personal data on these bases: contract (operating the Service you signed up for, including AI processing of your content); legitimate interests (security, abuse prevention, product improvement); consent (analytics cookies; withdrawable at any time); legal obligation. Users in other jurisdictions (including under the UAE Personal Data Protection Law) have equivalent protections as described in this Policy.
5. How we share information
We do not sell personal data, and we do not share it for cross-context behavioral advertising. We share information only with:
- Processors that help us run the Service, bound by data-processing agreements: Google Cloud Platform (hosting and AI — Vertex AI/Gemini), Anthropic (AI text), fal.ai (AI images and video), Cartesia (voice synthesis), Cloudflare (networking, security, delivery), Stripe (payments), Twilio SendGrid (transactional email), Sentry (error monitoring), Google Analytics (analytics, only with consent).
- Authorities, where required by law, or to protect the rights, safety, or property of users, the public, or the Company (including mandatory child-safety reporting).
- Inside the Amavie family, nothing is "shared" with a third party: every Amavie product is operated by the same company under this Policy. What the products use in common is your account identity (the account identifier, handle or display name, avatar, and email) together with the account, purchase, and support records; the activity data of each product stays with that product as described in Section 1.
- A successor entity, in a merger, acquisition, or asset sale — with notice to you.
6. Retention
We keep your data while your account is active. If you delete your account, we delete or anonymize your personal data within 30 days, except: backups (retained up to 30 days on a rolling basis), records we must keep by law (e.g., transaction records), and safety/moderation records (e.g., CSAE reports and enforcement evidence), which we retain as required or permitted by law. Content you shared publicly may persist in other users' contexts (e.g., replies quoting your post) after your account is deleted.
6a. How to delete your data
These steps cover every Amavie app published by ANIMA AI 007 SERVICES - FZCO — Amavie AI Characters, Amavie Sport, and Amavie Joker — and the website at amavie.ai. They share one account, so the only choice is how much you want removed.
Delete your account and everything in it. In the app, open your profile settings and choose "Delete Account"; on the web, open https://amavie.ai/liquidation. Sign in, then confirm by typing DELETE. The account is scheduled for deletion and can be restored by signing in again within 30 days; after that we permanently delete or anonymize the data described in Section 1 — your profile and sign-in identifiers, your characters, chats, roleplay episodes, stories, posts, comments and uploaded media, your Amavie Sport workouts, routines and schedules, and your Amavie Joker game history — subject to the exceptions below.
Delete part of your data and keep your account. In Amavie you can delete individual characters, chats, episodes, stories, posts, comments and media from each item's own menu at any time. In Amavie Sport, open Profile, then "Your data", then "Delete all data": that erases your workouts, sets, routines, break schedules, reminder history and settings from the device and, when you are signed in, the synced copy on our servers as well. The same screen exports everything to a single file first if you want to keep a copy, and your Amavie account is not touched.
Ask us to do it for you. Email
[email protected] from the address linked to your account and tell us what you want deleted. We respond within 30 days.
What we keep afterwards. Transaction records we are required to retain by applicable tax and accounting law (without your content); safety and moderation records, including child-safety reports and enforcement evidence, for as long as the law requires or permits; and routine backups, which are overwritten on a rolling 30-day cycle. Content you shared publicly may remain visible in other users' contexts (for example, a reply that quotes your post). Aggregated or de-identified statistics that cannot reasonably identify you are not affected.
7. Your rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal data, to object to or restrict processing, and to withdraw consent at any time (without affecting prior processing). You will not be discriminated against for exercising these rights. To exercise them, email
[email protected] from the address linked to your account — we respond within 30 days. You may also lodge a complaint with your local data-protection authority.
8. Automated decision-making
We use automated classifiers for content moderation and abuse prevention. Decisions that significantly affect you (such as account termination) are subject to human review — contact
[email protected] to contest an enforcement decision.
9. Children
An Amavie account requires you to be at least 13 years old (or the higher minimum age of digital consent in your country). The Amavie AI Characters service — amavie.ai and the Amavie AI Characters app — is 18+ and requires an explicit age confirmation before first access; Amavie Sport and Amavie Joker are available from the account minimum age and are not directed at children.
We do not knowingly collect data from children under 13 (or the applicable minimum age), and we do not knowingly allow anyone under 18 to use Amavie AI Characters. If you believe a child is using the Service in violation of these rules, contact us at
[email protected] (or
[email protected] for safety concerns) and we will terminate the account and delete the data.
10. International transfers
We operate globally; your data may be processed in countries other than your own (including the UAE, EU, and US). Where required, transfers are protected by Standard Contractual Clauses or equivalent safeguards.
11. Security
We use industry-standard measures: encryption in transit (TLS) and at rest, access controls, network isolation, and audit logging. No system is 100% secure; we cannot guarantee absolute security, but we notify affected users and regulators of breaches where the law requires.
12. Changes to this Policy
We may update this Policy. Material changes are announced by email or in-app notice before they take effect; the effective date above always reflects the current version.
13. Contact
Data controller: ANIMA AI 007 SERVICES - FZCO (operator of Amavie)
DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates
Privacy contact:
[email protected]